McDonalds being one of world’s most loved brand, the challenge was to create an experience that would reflect the brand.

In order to appeal to multiple target groups one of key focus areas was to keep the website user friendly and communicate the menu effectively.

Approach:

The website for McDonald's India was kept simple and tidy. The focus was maintained on the core product offering of McDonalds. Using emerging modern technology like Jquery, the website was developed in a manner that visitors could access all the information they required via a single page interface. Other factors like Multiple Browser sizes were taken into consideration as well. This resulted in cutting down on loading time and easier navigation for visitors.

Result:

The key results achieved for the McDonald's India website was the rapid increase in visitors. Website was also indexed in major search engines and ranked well for major keywords, driving significant traffic month on month

The interactive page managed to deliver its offerings in a simple yet effective manner. You can visit the McDonald's India website here. http://www.mcdonaldsindia.com/